Why is Gamespot not reviewing my game?
Media relations have changed dramatically over recent years. There has been a huge shift in how games are promoted and how players form an opinion before they decide if they will buy a game or not. This change involves traditional media as well as social media channels and player to player relations.
There is no such thing as a traditional PR role anymore in a modern publisher company structure.
#HoW15 will try to address some of these issues with the help of success stories anf failures, experiments and best practices. Because if it is true that there is no secret formula in how to make a game successfull with press, influencers and players, it is also true that a good planning and the right execution can help key titles emerge from the crowd and increase their chances of success.